Even since we are in kindergartner until we take our grandchildren to visit the Natural Science Museum, we try to learn something. Luckily, learning is in our human nature. We try to learn something about everything and everything about something. And I think that this is great. Yet, what is even greater and maybe more meaningful is what we do with the things we’ve learned; how we make use of that information and how we change our course of action according to the data that we gathered.
Digital marketing is a very “fashionable” domain, we might say, where you can find “tips and tricks” and “how to” strategies all over the place. And this might be a great thing. Yet, I think that learning from concrete examples, from real life case studies and businesses might be extremely useful, no matter whether you are a digital marketing expert or a noob.
« This is why we decided to put under the magnifying glass 9 successful start-ups and see how they “made it”.
I think there is no secret for anyone that at cognitiveSEO we love research and we think that any action should be preceded by an in-depth analysis.
Debunking 9 digital marketing strategies can be really useful when you are prospecting markets, looking to identifying opportunities as well as scrutinizing competitors in order to find out what works for them and what doesn’t.
The Start-ups Selection Process
We put on our list a mix that we think is representative for different segments of online businesses providing both physical and electronic products. Their relevancy is given by the fact that they underline the trends in digital marketing nowadays as well as figuring out what works and what does not. Just like in our previous researches, this time too we feel obliged to mention that in our analysis we double checked all the data and we made sure that we read it as correctly as possible in order to avoid any misreadings. Should you notice any though, just let us know in the comments.
Without any other introduction, let me present to you the 9 start-ups we subjected under this really in-depth “cognitive style” analysis.
1. Kenu – Small & Elegant Car Mount Concept
2. Groovehq – A Help Desk Software with a Twist
3. Trello & The Negative SEO Attack
4. Help Scout – Another Competitive Help Desk Software
5. Leap Motion – Innovative Touch Technology
6. Moqups – Not Just Another Wireframing Software
7. GeckoBoard – Business Dashboards
8. GetVero – Cool Email Marketing Software
9. ServerDensity – A Server Monitoring Software
Conclusion
This analysis does not claim to give you the “success recipe” but it should guide you in what successful companies use for their marketing strategies. Learning from this case studies will only bring you benefits, regardless whether you are a manager, a SEO Expert or a SEO agency or a Grown Hacking type of guy. For instance, as we could see, some businesses ignore SEO and this may be an opportunity for agencies that do SEO to pitch them. Also, product owners that work in a market where their competitors do not use SEO as a marketing strategy could take a big advantage from this. After deeply analyzing these business models, I think it goes without saying that links and social signals do tell a lot. The only trick is to “read” them carefully.
Source cognitiveseo.com
Accelerators & Incubators, accelerateur, incubateur, entrepreneur, entrepreneurship, Executive Business Accelerator, Gilles Bouchard, Harvard Business School, Harvard Business Angels, innovation, Louis Catala, reconversion, startups, Audra Shallal, expertise, entrepreneur investisseur, développement, international, entreprise de croissance, accompagnement cadres et dirigeants, cadres, dirigeants, grands groupes, outplacement, startupper